Know Your “Brandwidth”
Your brand is what people think when they think about your company.
It’s the tangible and intangible attributes that come to mind every time customers encounter your products, services, representatives, logo, name and more. It’s the emotions that influence the way they purchase. It’s the promise of what your product(s) or service(s) will deliver. And it’s inseparable from your business because, to your customer, it is your business.
A successful brand balances functional benefits – “how it works” – with emotional benefits – “how it feels” – creating a strong link between company and customers.
And brands have value. They drive customer loyalty, increase sales and justify price premiums. But a brand can also clarify relations with suppliers, help attract and retain quality employees, build a reputation in a community and drive financial investment.
So, you see, your brand is important—to your customers, to you, and to us!
SO, WHAT'S THE BIG WOW ANYHOW?
Based on 25 years of proven expertise and backed by the latest in marketing and design research, our proprietary Discovering the WOW!™ process is a holistic, cost-effective way to accurately and effectively position your brand.
Discovering the WOW!™ is a two-session, minds-on experience that identifies those specific attributes that make your brand experience unique and desirable. During the first 3-hour session, select members of your team will engage in a strategic download and brand discussion, as well as other activities designed to gather essential information. In the second session, you’ll receive a customized WOWbook containing detailed, strategic and actionable information gleaned from the exploratory process.
DISCOVERING THE WOW!™
Brand Evaluation and Positioning Process
Designed for companies and organizations looking to establish or refresh their brand identities, this experience will provide you with the applicable tools needed to stand out and succeed in the crowded marketplace.
Your WOWbook tools may include:
- Naming convention
- Competitive analysis
- Point of differentiation
- Positioning statement
- Guide words & mood board
- Tagline exploration
- Logo and aesthetic recommendations
- Identification of tactical options