Posts Tagged ‘Dixon Schwabl’

Social Media Meets Real Life

Thursday, April 29th, 2010

Okay, let me set this up for you. I used to be mayor of Dixon Schwabl. Then a terrible thing happened: my smart phone broke and I was thrown back into way-back-ness of 2008 to the days of a cell being capable of internet but not “smart.” Lack of “smart” casued me to be thrown out of my Mayor-ship by Will.

He may have been excited.

He may have been gloating a little.

See, then Ian had to work over the weekend and the extra time at the office gave him an advantage. He’s now our reigning mayor.

He didn’t tell Will until Monday.

It got a little tense in the interactive suite.

But that’s okay, now I have a BlackBerry and I’m on a quest to get my seat back.

If you’re not sure what the heck I’m talking about, I encourage you to try out the latest in social media channels – FourSquare. Using your smart phone and the lovely powers of GPS you can use your FourSquare app to “check in” to places that FourSquare tells you are near by. By entering venues into the system, users have built quite an extensive database of “places to be” and after checking in you can “shout out” your location to your FourSquare friends, Facebook friends, and Twitter followers so everyone knows where you are. (Or you can not, your choice.)

So what does this mean beyond creating yet ANOTHER online distraction to our everyday? Well, there’s a list of venues that are playing the brand-loyalty game by offering “Mayor Specials.” There are swarms and festivities, bridging the real-life/cyber-life gap. (See Gram, I do actually go to see my friends in person.) There are business encouraging friendly competition between their regulars to make mayor a bigger deal than buying the place.

As the App movement of this decade increases the integration of our online self with our actual self, I’m sure there will be more Foursquare and things like it. New games, new forms of socializing, and new opportunities for marketers to leverage the fun of the medium to sell product. It’s up to us to take the tools the geeks give us and think “what can we do with this for the benefit of our clients and how can we increase the brand experience for their consumers?”

Brand experience is so fascinating. If you would have asked me 3 years ago if I’d be battling a coworker for a seat at Mayor of Dixon Schwabl, I would have looked at you funny. Now all I can think about is, “What if we offered this to mayors of *** client?” or “What if we gave this to every person who checks in 10 times at ***?” or “What if a consumer checked in at *** and were greeted by the special ***?”

New technology and new tools – so exciting! And when you check in to Dixon Schwabl say hi to our current mayor and take a twirl down the slide to say that you did.

Benefits to Working Late

Tuesday, March 9th, 2010

The other night I stayed late to finish up a project and caught this scene awaiting me in the parking lot when I came outside to leave. I’m not quite sure what caused the reddish glow in the sky, but the scene was pretty eerie and unusual. It just goes to show, staying late can really pay off—you know, aside from appeasing the AE, delivering on time to the client, attention to detail in your work… all those silly things.

Photo geek notes: Canon Digital Rebel XT, f/3.5, 18mm focal length, 1600 ISO, 2 second exposure time

Week Fourteen: Departure

Thursday, December 31st, 2009

As our short journey together comes to an end, I want to make sure that I don’t leave without thanking all the great people who influenced my internship here at Dixon Schwabl.

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To Lauren and Mike – You two have built something so much greater than a successful company.  You have created a destination for the most social, innovative, and creative minds to come together and produce brilliant ideas day in and day out.  Thank you for taking me under your wing and giving me a glimpse of what makes Dixon Schwabl such a novel company.

Joanne – My mentor and Dixon Schwabl’s most prized possession. Each day you pushed me to be better, to learn on the fly, adapt to the situation, and be on point. The ability to work with you and watch you critique, create, and form the final product is worth more to me than I can express in words.  Thank you for taking the time to teach me what you know.

Howie – You are an inspiration.

Charles – Where do I start?  You are the energy of Dixon Schwabl.  Thank you for the advice and the laughs.

Deanna – About the blog entries… sorry for all the last minute changes! Thanks for posting and giving feedback.

All (I’m sorry I couldn’t name everybody) – Fourteen weeks was just not enough time to learn all of your stories and immerse myself in your experiences. But, for what it’s worth – I didn’t take your time for granted. I listened religiously to you when you spoke, I read carefully through your writing, I watched you interact (Anthropologically, of course.), I absorbed your advice, and most of all I appreciated the time you took to guide me.

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jakewAbout Author: Jake Weidert is an Account Services at Dixon Schwabl for the fall of 2009.


You Go Girl!

Friday, December 4th, 2009

Being a new mom has taught me many things; like how to pay attention driving with one hand while blindly trying to put a pacifier in my daughter Harper’s screaming mouth, how to rock a Boppy chair with one foot while putting on mascara or even how to type on a computer with one hand while using the other to hold a bottle –– but most of all, I have a new found appreciation for working mothers. Growing up I had a few friends whose moms had a traditional full-time job, but I, on the other hand had a mom that had a full-time job of being a mother to two, a wife and a “house manager.” I never knew what it would be like to work 8-10 hours a day in an office and then to come home to family that needed to be fed, laundry that had to be washed, a house that needed cleaning and most importantly a husband and child that required some quality time with their wife/mom and vice versa.

A recent study found that although 59 percent of women work or are seeking work, many remain conflicted about the competing roles at work and a home, feeling far more guilt about how they are balancing work and children than fathers do. The study also found that full-time working moms are the hardest on themselves. Mothers working full-time gave themselves slightly lower ratings as parents, on average, than do at-home mothers or mothers employed part-time. Only 10 percent of the moms that work full-time gave themselves a 10 out of 10 when it came to rating their parenting skills and 18 percent gave themselves a 9 out of 10.

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After reading the study, I started to think about all of the moms I work with (and there are many!) and they make it look so easy – balancing life, work and family. I must say that we are lucky that we work in an environment that allows us to easily sneak out of the office to make a dance recital or a school play, helping to take away some of the guilty feelings working parents may have. When I look at the Dixon Schwabl moms I would say that overall they are a 10 + when it comes to being a mom that not only excels at work but that also gives more than adequate love and attention to their families. We can’t base our mothering skill perceptions on the fact that we not only have to work but also feel guilt by not physically being there for our children 100 percent during the day.

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(Courtesy:http://inconvenientbody.files.wordpress.com/2009/05/super_mom.jpg)

It made me so sad to see that more full-time working moms don’t think that they are top-notch “Super Moms.” They really should give themselves more credit for all that they do! Sure a few months ago it was tough to find a balance between work and my new family, but once I did the guilt seemed to subside and each day that passes it gets a little easier to manage. I do feel remorse at times, wishing that I could be there for every waking moment of Harper’s life, but just because I work full-time doesn’t mean that I am not a wonderful, attentive and all-around amazing mom!

Of course, sometimes I wish that I could focus my day only on being the best mom ever, but I think what makes me such a loving mom (and many of the other moms I know) is the fact that I can work full time, go to the gym some nights, can even go to Wegmans at 7 pm and still come home exhausted, cook dinner and still find time and energy to spend quality time with my baby girl and husband. It is so important to cherish the time we can spend together and to make the most out of every moment while at work and at home surrounded by the ones we love.

Digging Deep — Alternate Ad Versions

Thursday, September 24th, 2009

I’ve been noticing a trend in a few of the blog posts here on the WOW blog lately. It seems that every time someone on this blog posts about an advertisement that they’ve seen, they only post the most mainstream version of the ad, the one that everyone’s seen a hundred times in print, on television, and ubiquitously online. “Oh yeah,” everyone says, “I’ve seen that one.” And sure, the contributors have added some insights, some small morsels of interest to keep people reading through the verbose verbiage. But with a little more searching, a smidgen of effort glistening on the brow, you might be surprised what the 87th page of your Google search has to offer.

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Take for instance this Home Depot logo and tagline, as contributed by Dusty. I’ll admit, I was interested to see the Spanish version of the tagline and how it differed from the English tagline. But with a little more digging, I uncovered this version of the logo and tagline, apparently launched with the grand opening of Home Depot in Poland.

The translation reads something to the effect of “Save way more than the rest of the world. That’ll teach them for all those Polack jokes!”

Charles posted about the first known advertisement in English to great effect, but posited that it should’ve included a headline and call to action. It seems that the version Charles found was somewhat truncated, as the original ad includes precisely those two things.

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(The website mentioned in the above ad has since been taken down, perhaps the domain name expired.)

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I, for one, am very surprised that Rachel missed the most interesting of the Marc Jacobs ads in her recent post. I would’ve thought that a famous national ad featuring our own Wayne Gormont would have been big news on the blog, but yet again I’ve been proven wrong.

Lastly, I’d like to thank Sarah and her various posts on Photoshop, which told about the ethics of altering photos, enlightened me on the gravity and impact it can have on people’s lives, and inspired me to hack these abominably fake ads together. You’re welcome, Internet.

Another New Adventure

Wednesday, June 17th, 2009

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Welcome to the Dixon Schwabl WOWBlog!

A place where the team at Dixon Schwabl chats with you (and each other) about a variety of topics. Sometimes posts will directly be about marketing, sometimes they won’t. They will always be a topic that the blogger has passion about. Passion is really important to those of us working at Dixon Schwabl because the passion for what we do every day comes from the passions we have for our industry. We hope that this blog can be an opportunity to share these passions with you on a regular basis.

Feel free to comment on posts you find interesting or posts that you’d like to engage in conversation with us about. The only thing we ask is that you log in to make a comment and be polite – even if you disagree. We’ll remove comments that are derogatory, use profanity or are violent – but we always promise to tell you why we removed a comment when we do.

Hopefully you’ll stop back in to see what’s going on here fairly regularly, and to help you out you can click on our RSS feed to get notifications on when we’ve blogged something new. You can find out about some of the Dixon Schwabl staff by reading the bios of those that blog. And if you’re curious to know about what we do day-to-day here at the agency, you can visit us at dixonschwabl.com to see some of our professional work.

But for the most part the WOWBlog is about our passions and how they translate into an integrated marketing, public relations and advertising team with innovative ideas at the ready for our clients. We hope to hear from you soon!